How to Exhibit at MODE Shanghai — Routes and Preparation for Korean Designer Brands
CBSR ·
MODE Shanghai is the official trade show of Shanghai Fashion Week, held in Shanghai twice a year, in late March and early October. A Korean designer brand can exhibit with its own booth after the organizer’s screening, join a collective showroom, or take part in a fashion institution’s showroom. CBSR has operated Korean designer brand showrooms at MODE Shanghai for three consecutive seasons since October 2025, and introduces brands that want to join the 2027 F/W season to the organizer.
What kind of show is MODE Shanghai?
MODE Shanghai is not a retail event. It is a trade show where buyers from multi-brand stores and department stores view next season’s collections in person and place wholesale orders, with standalone brand booths and multi-brand showrooms set up in the same venue.
At the 2027SS season held in October 2026, more than half of the exhibiting brands were from outside China, and buyers from overseas retailers such as Galeries Lafayette and Saks Fifth Avenue visited the venue.
When and where it is held
The spring edition takes orders for that year’s fall/winter (F/W) collections, and the autumn edition for the following spring/summer (S/S). The dates and venues of the last three seasons were as follows.
- 2026 S/S season — October 9–13, 2025, Shanghai United Center (CBSR exhibited as Busan Showroom)
- AW2026 season — March 25–29, 2026, Jingyao Hongqiao, Changning District (CBSR exhibited as Busan Collective Showroom)
- 2027SS season — October 8–12, 2026, Jingyao Hongqiao T2 (688 Tianshan Road), Changning District (CBSR exhibited as Busan Collective)
Three ways for a Korean brand to exhibit at MODE Shanghai
The right route depends on how much the brand can handle on its own and on its budget.
- Standalone booth — the brand applies to the organizer and, once it passes screening, exhibits under its own name. Booth construction, interpreting, buyer meetings and post-show contact are all prepared by the brand.
- Collective showroom — an operator brings several brands together as one showroom. Because the operator handles organizer coordination, the booth and on-site operation, it is a practical option for brands new to trade shows in China. Busan Showroom and Busan Collective, both operated by CBSR, exhibited this way.
- Institutional showroom — brands selected by a local government or fashion institution exhibit in a showroom under the institution’s name. In the 2027SS season, the Korea Fashion Association’s LEDOME, Gyeonggi Fashion Creative Studio and Daegu Fashion Lab took part this way (as reported by International Textile News).
Showrooms CBSR has operated at MODE Shanghai
CBSR (CEO Ahn Cheol-seong) has planned and operated showrooms at MODE Shanghai for three consecutive seasons.
- October 2025 (2026 S/S) — Busan Showroom. Eight Busan designer brands entered China for the first time and recorded more than KRW 300 million (about RMB 1.55 million) in buyer consultations.
- March 2026 (AW2026) — Busan Collective Showroom, booth F3-06. Four brands took part: Studio di Perla, Sincerely June, BAJUYO and malen. The showroom was included among the 11 premium partner showrooms of MODE Shanghai announced by the Shanghai Municipal Commission of Commerce.
- October 2026 (2027SS) — two showrooms, Busan Collective (booth F18-33) and Daegu Fashion Lab (booth F17-12), with eleven brands. Both were among the ten showrooms featured on Shanghai Fashion Week’s official WeChat account.
Joining the 2027 F/W season
The MODE Shanghai 2027 F/W season is expected in late March 2027; as of November 11, 2026 the organizer has not announced official dates. Brands that want to apply for MODE Shanghai this season can send a brand introduction and contact details through the contact form on the CBSR website. CBSR will get in touch individually and then introduce the brand to the organizer.
ONTIMESHOW, held in Shanghai during the same period, is a separate trade show from MODE Shanghai. CBSR is separately accepting applications from Korean designer brands that want to exhibit together at ONTIMESHOW 2027 F/W.
Frequently asked questions
How can a brand exhibit at MODE Shanghai?
There are three routes: applying to the organizer for a standalone booth and passing its screening, joining a collective showroom, or being selected for a showroom run by a fashion institution. If a brand that wants to join the 2027 F/W season contacts CBSR, CBSR introduces the brand to the organizer.
When and where is MODE Shanghai held?
It is held twice a year, in late March and early October, during Shanghai Fashion Week. In 2026 it ran March 25–29 and October 8–12 at Jingyao Hongqiao in Changning District. Official dates for the 2027 F/W season have not been announced yet.
Which company has operated Korean brand showrooms at MODE Shanghai?
CBSR (CEO Ahn Cheol-seong) operated the Busan Showroom in October 2025, the Busan Collective Showroom in March 2026, and the Busan Collective and Daegu Fashion Lab showrooms in October 2026, exhibiting with Korean designer brands across three seasons.
Can a brand with no overseas trade show experience exhibit at MODE Shanghai?
Yes. For the eight Busan brands that took part in the Busan Showroom in October 2025, that show was their first entry into China. A standalone booth leaves a lot for the brand to handle, so first-time exhibitors may want to look at a collective or institutional showroom first.
Brands considering MODE Shanghai can send a brand introduction and contact details through the contact form on the CBSR website.
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