C.B.S.R

SHOWROOM · EXHIBITION · INCUBATING · SINCE 2016

Global Market Partner for Korean Designer Brands 

Beyond trade show agency work, CBSR designs the entire journey — from training to on-site operations and follow-up.

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About C.B.S.R

C.B.S.R — short for Creative Based Solution and Research — incubates Korean designer brands through showroom operations and exhibition business. Partnering with Korean fashion institutions, we select promising brands and guide them into global markets through international trade shows and distribution consulting.

Why go abroad, which show to join, who to meet, what to present, how much to earn — and what to carry forward once the show ends!

Not just preparing to exhibit, but building a lasting relationship with the market.

That is what CBSR believes exhibition business should be.

Services

A total solution for overseas exhibitions — six services CBSR provides

Showroom

We present designer brands to buyers year-round through the CBSR Showroom.

Exhibition Business

We plan and operate exhibitions at home and abroad, connecting brands with buyers.

Trade Show Management

From booth design and construction to on-site operations, we manage every step of international trade show participation.

Designer Brand Incubation

We partner with fashion institutions to select and grow promising brands.

Pre & Post-Show Consulting

Branding and training begin about two months before each show, with follow-up management afterward.

Overseas Distribution & Marketing

We consult on buyer relations, distribution channels, and marketing strategy.

Process

From planning to post-show management, we cover the entire journey of overseas exhibitions

  1. 01

    Exhibition Planning & Consulting

    We select brands with partner institutions and build the right show proposal and entry strategy through brand analysis.

  2. 02

    Branding & Marketing Training

    About two months of branding, overseas marketing, and buyer-relations training before the show.

  3. 03

    Operations & On-site Support

    From individual booths to shared pavilions — booth design and construction reflecting brand identity, show operations, and interpretation. We run the floor.

  4. 04

    Buyer Matching & Networking

    Backed by a database of ~10,000 trade show buyers managed in our ERP, we deliver matching that runs from pre-show exposure to post-show connections.

  5. 05

    Post-show Management & Analysis

    Show result analysis and follow-up business support for sustained growth.

Track Record

Institutions CBSR has worked with

Busan Textile & Fashion Industry Association logo

Busan Textile & Fashion Industry Association

Partners through the Busan Showroom to bring Busan fashion designer brands to international trade shows.

Busan Creative Studio logo

Busan Creative Studio

Planned and operated international trade show participation for incubated brands.

Busan Fashion Biz Center logo

Busan Fashion Biz Center

Participated in trade shows with incubated designer brands.

Busan Hanbok Culture Creation Center logo

Busan Hanbok Culture Creation Center

Collaborated on trade show participation with designer brands reinterpreting hanbok aesthetics for today.

Daegu Fashion Lab logo

Daegu Fashion Lab

Preparing overseas trade show participation together with Daegu-based designer brands.

Korea Fashion Association logo

Korea Fashion Association

Small & Medium Business Administration logo

Small & Medium Business Administration

Korea Institute of Design Promotion logo

Korea Institute of Design Promotion

Korea Marketing Promotion Institute logo

Korea Marketing Promotion Institute

Regional Micro-Manufacturers Support Center logo

Regional Micro-Manufacturers Support Center

Daegu Textile Complex logo

Daegu Textile Complex

Daegu Technopark logo

Daegu Technopark

Busan Technopark logo

Busan Technopark

Seoul Creative Studio logo

Seoul Creative Studio

G-Valley Fashion Center logo

G-Valley Fashion Center

Pusan National University logo

Pusan National University

Dong-A University logo

Dong-A University

Venture Mate logo

Venture Mate

BK concept (FR) logo

BK concept (FR)

Flowhomme logo

Flowhomme

Wolves & (UK) logo

Wolves & (UK)

mattson (USA) logo

mattson (USA)

Scaranello Stefano (ESP) logo

Scaranello Stefano (ESP)

0

brands at MODE 2027SS · 2 showrooms

0M+ ₩

buyer consultations in a single show

0 yrs

supporting global expansion since 2016

Video

Exhibition videos

2026.10 모드 상하이 2027SS — Busan Collective Showroom 현장
2026.03 모드 상하이 AW2026 — Busan Collective Showroom 현장
2025.10 모드 상하이 2026 S/S — 부산쇼룸(Busan Showroom) 현장

News

CBSR in the media and on the web

CityNewsService(上海) · 2026-10-10

MODE Shanghai 2027SS Shows Its Cross-Border Reach — Daegu Fashion Lab's Seven Brands Make Their Debut

An English-language report by Shanghai's CityNewsService spotlighting MODE Shanghai 2027SS (Oct 8–12, 2026) as a global trade platform, where more than half the participating brands came from overseas, alongside 10 showrooms and global buyers such as Galeries Lafayette and Saks Fifth Avenue. Notably, Daegu Fashion Lab — whose participation CBSR coordinates — brought seven independent Korean designer brands to MODE together for the first time, with CEO Ken Ahn (Ahn Cheol-seong) citing a combined contract target of about USD 200,000 and observing that 'the Chinese market is large but diverse, with consumers looking for very different styles.'

Read Article →

국제섬유신문 · 2026-10-08

International Textile News: 'K-Fashion Converges on China' — Busan Collective and Daegu Fashion Lab Join MODE Shanghai 2027SS

International Textile News reported on the strong Korean presence at MODE Shanghai 2027SS, a B2B order show held Oct 8–12 at Jing Yao Hongqiao, Shanghai. Alongside the Korea Fashion Association's K-fashion showroom 'LEDOME' and Gyeonggi Fashion Creative Studio, Busan Collective — operated by CBSR — took part with four brands (malen, Studio di Perla, BAJUYO, Venecy) and was named among Shanghai Fashion Week's official top-10 premium showrooms, while Daegu Fashion Lab, whose participation CBSR coordinates, joined with seven brands via DGFC. The article noted that 'product and price competitiveness, and how quickly a brand responds to the distribution structures Chinese buyers want, determine actual order results.'

Read Article →

상하이패션위크 공식 위챗(上海时装周) · 2026-10-08

Shanghai Fashion Week 2027SS MODE Expo 'Myriad Visions' — Busan Collective and Daegu Fashion Lab Among the 10 Showrooms as It Maps Eight Consumption Trends

Shanghai Fashion Week's official WeChat account published an overview of MODE Shanghai 2027SS — themed 'Myriad Visions, Shared Sight' (万象·共见) and opened Oct 8, 2026 at Jing Yao Hongqiao (Building T2), Changning District — mapping eight consumption trends built around fashion's shift from 'being watched' to 'being perceived, chosen and used.' With brands from China, Korea, Russia, France and beyond pushing the overseas share above 50%, the 10 partner showrooms included Busan Collective (operated by CBSR) and Daegu Fashion Lab (whose participation CBSR coordinates), listed alongside YUN, LEDOME, DFO and TUDOO. International buyers such as Galeries Lafayette, ANTONIOLI and Saks Fifth Avenue attended.

Read Article →

Brand ERP

A tool built for the exhibition floor

CBSR develops its own ERP built exclusively for designer brands and manages around 10,000 trade show buyers in the system — unifying on-site order management with data-driven pre-show exposure and post-show follow-up.

Offline Exhibition Mode

Orders written offline at unstable venues sync automatically once reconnected.

WeChat Alerts & PDF Orders

Buyers receive WeChat notifications and PDF order sheets the moment an order is placed.

Multilingual

Buyers check their orders in Korean, English, Chinese, and Japanese.

PWA

Works like an app from the mobile home screen — no install required.

Brand ERP 로그인 화면
Brand ERP 대시보드 — 고객·상품·주문·매출 현황
Visit cbsr.app →

CBSR AI Brand Coaching

Leave a question about your brand, business, or direction — CBSR AI answers first, then our CEO reviews and refines it. A one-second brand diagnosis, a 5-step workbook, and branding coaching are also available.

Open AI Coaching →
CBSR AI 브랜드 코칭 — 질문하기와 1초 브랜드 단계 진단
CBSR AI 대화 화면 — 30초 브랜드 단계 진단

FAQ

What does CBSR do?

CBSR designs the direction of brands. We help creators truly understand their brand and translate their philosophy into the language of the market. Through branding and business consulting, together with showroom and exhibition business, we build a single growth structure that carries a brand from its beginning to overseas markets.

Can we hire CBSR only for trade show management?

Yes. But our strength is the integrated program — consulting from about two months before the show through post-show follow-up.

How do you connect brands with buyers?

CBSR manages around 10,000 trade show buyers through its own ERP system. Based on this data, we expose brands to buyers before the show, match them on-site, and keep the connection alive after the show through consultations and orders.

Which institutions has CBSR worked with?

CBSR has collaborated with Busan Creative Studio, Daegu Fashion Lab, the Fashion Biz Center, and the Korea Fashion Association, among many fashion, startup, and industry institutions in Korea and abroad. Our collaborations take many forms to fit each institution — brand coaching and consulting, exhibition planning, group participation of designer brands, buyer business, and overseas expansion support.

Do you work with overseas exhibition organizers?

Yes. CBSR works with overseas exhibition and showroom organizers planning the entry and group participation of Korean designer brands. Beyond simply bringing Korean brands to a show, we design and operate the entire exhibition business together — brand selection, pre-show preparation, on-site operations, buyer relations, and post-show management. We can also arrange Korean designer brand connections and group participation programs tailored to each organizer’s goals and conditions.

Who operates the Busan Showroom and Busan Collective?

The 'Busan Showroom' (Oct 2025) and 'Busan Collective (BFCS)' (Mar 2026) at MODE Shanghai were planned and operated by CBSR (CEO Ahn Cheol-seong) together with partner institutions such as the Busan Textile & Fashion Industry Association. CBSR leads the whole program — brand selection, pre-show consulting, booth operations, buyer consultations, and post-show follow-up.

How can a Korean designer brand join an overseas trade show?

CBSR handles the entire process: branding and overseas marketing consulting from about two months before the show, booth design and construction, pre-arranged buyer matching, on-site operations, and post-show buyer follow-up. Send us a brand introduction via the contact form and we will suggest suitable shows and schedules.

Who is CEO Ahn Cheol-seong?

A fashion brand consultant with consulting experience across more than 230 brands. Since 2019 he has served as an expert (branding & market analysis) for Design Council Busan’s Fashion Designer Capacity Enhancement Program, and he also works as a consultant for MUSINSA’s TOPS program and as a seminar lecturer at Daegu Textile Complex (DTC). His expertise covers brand identity, market analysis, trends, and merchandising.

Contact

Tell us about your project

6F-13, 10 Dokmak-ro, Mapo-gu, Seoul, Korea